48 Inch Televisions

Discover premium 48" TVs and 48” Smart TVs at EE, featuring cutting-edge OLED technology from Samsung and LG. With 4K Ultra HD resolution, perfect blacks and exceptional gaming performance, explore elite compact televisions for discerning viewers. 

Summer of sport with EE 

Discover TV and home entertainment designed for sport and live action. From compact screens to cinema-sized displays, enjoy every match like you're pitchside. Plus, get a chance to win Home Nations tickets. When you buy a TV from EE between 15 May and 19 July, get automatic entry to win a pair of tickets to a Home Nations fixture between September and December 2026. No forms to fill in, no extra steps – just choose your TV and you're in. If you'd rather not be entered into the draw, simply fill in your details here and we'll opt you out.  This competition is open to UK residents aged 18 or over who are current EE customers. See full terms and conditions for complete eligibility details. 

Whether you support England, Scotland, Cymru or Northern Ireland, this is your chance to experience the atmosphere, passion and excitement of international football live from the stands. Watch the best players battle it out as the home nations compete in what promises to be an unmissable fixture. 

 
Learn more about 48” TVs and 48” Smart TVs 
Our 48" TVs represent the premium OLED television category, combining impressive screen size with compact versatility for living rooms, bedrooms and dedicated home cinema spaces. Featuring Samsung S90F OLED and LG C56 and G56 OLED models, these 48 Smart TVs exclusively deliver cutting-edge OLED technology with self-lit pixels for perfect blacks, infinite contrast and stunning 4K Ultra HD clarity. With comprehensive smart platforms, gaming-optimized features including 120Hz refresh rates and HDMI 2.1, plus elegant silver and black designs, 48" OLED screens provide cinema-quality performance at comfortable viewing distances of 6-8 feet. Perfect for enthusiasts prioritizing picture quality without requiring massive screens. 

Things to consider 

When considering 48" TVs and 48 Smart TVs, understanding the premium OLED technology and optimal usage scenarios ensures you maximize your investment in this elite television category. 

• exclusive OLED technology: all 48" TVs at EE feature OLED displays where each pixel produces its own light, enabling perfect blacks, infinite contrast ratios and exceptional colour accuracy impossible with LED technology. OLED provides superior picture quality with wider viewing angles, faster response times and richer colours, making 48" OLED ideal for film enthusiasts, gamers and quality-focused viewers. 

• premium pricing justification: 48" OLED TVs command premium prices reflecting advanced display technology. Evaluate whether OLED superior picture quality, gaming capabilities with 120Hz and HDMI 2.1 and build quality justify investment for your viewing habits. Compare against larger LED alternatives at similar prices, noting that 48" OLED suits those prioritising picture excellence over screen size. 

• viewing distance and room fit: 48" TVs suit viewing distances of 6-8 feet, making them ideal for medium bedrooms, smaller living rooms or gaming setups where space constraints prevent larger screens. Measure your space to ensure 48" provides immersive experiences without overwhelming rooms. Consider whether 48" better suits your space than 43" compact or 50-55" larger options. 

• gaming performance excellence: premium 48" OLED models excel for gaming with 120Hz refresh rates, HDMI 2.1 for PS5 and Xbox Series X at 4K 120fps, VRR support and ultra-low input lag. These specifications make 48" OLED televisions exceptional for console and PC gaming while offering superior HDR and smart TV functionality for versatile entertainment beyond dedicated gaming monitors. 

• brand selection considerations: choose between Samsung S90F OLED and LG OLED models based on your preferences. Samsung offers QD-OLED technology with potentially brighter highlights, while LG provides traditional W-OLED with proven reliability and comprehensive gaming features. Consider smart platform preferences between Samsung Tizen and LG webOS when selecting your 48" OLED. 
 

Frequently asked questions (FAQs) 

Why choose 48" for an OLED TV? 
48" represents the optimal compact OLED size, providing cinema-quality picture performance without requiring extensive space. For viewers with 6-8 feet viewing distances in medium bedrooms, smaller living rooms or gaming setups, 48" OLED delivers immersive experiences with perfect blacks and infinite contrast that LED cannot match at any size. This makes 48" ideal for quality-focused buyers with spatial constraints. 

What makes OLED worth the premium price at 48"? 
OLED technology delivers perfect blacks as pixels turn completely off; infinite contrast ratios and superior colour accuracy compared to LED displays. At 48", you are investing in proven premium technology that provides cinema-quality pictures with exceptional HDR, wider viewing angles, faster response times for gaming and future-proof 4K performance. For enthusiasts prioritizing picture quality over screen size, OLED visual advantages justify the premium. 
 

Is 48" good for gaming? 
Yes, 48" OLED TVs are exceptional for gaming, particularly for desktop gaming or close-proximity console play. Premium models feature 120Hz refresh rates, HDMI 2.1 for next-gen consoles at 4K 120fps, VRR to eliminate screen tearing and ultra-low input lag under 10ms. OLED near-instantaneous pixel response eliminates motion blur, while HDR delivers stunning visuals. Many gamers prefer 48" OLED over smaller monitors for superior picture quality. 
 

What is the viewing distance for 48" TVs? 
The optimal viewing distance for 48" 4K OLED TVs is approximately 6-8 feet, with 7 feet being ideal for most viewers. At these distances, you appreciate 4K detail and HDR without seeing individual pixels. Sitting closer at 5-6 feet remains comfortable for gaming or desktop use, while sitting further than 9 feet reduces immersion benefits. Measure your room to ensure seating falls within this range. 
 

48" vs 43": which should I choose? 
48" provides larger screen area with similar premium OLED quality as 42-43" models. Choose 48" if your viewing distance is 7-8 feet and your space accommodates the additional size. Opt for 42-43" if viewing closer at 5-7 feet, using as desktop monitor or space is particularly constrained. Both sizes offer identical OLED picture quality, so size choice depends purely on viewing distance and spatial requirements. 
 

48" vs 50-55": what are the trade-offs? 
48" OLED offers premium picture technology at compact size, while 50-55" TVs typically use LED or QLED technology at similar price points. Trading 48" OLED for 50-55" LED means gaining screen size but losing perfect blacks, infinite contrast and superior colour accuracy. Choose 48" OLED if picture quality trumps size, choose 50-55" LED if size matters more. 
 

Do Samsung and LG OLED differ at 48"? 
Yes, Samsung uses QD-OLED quantum dot technology for potentially brighter highlights and wider colour gamut, while LG uses W-OLED with white subpixel for proven reliability. Both deliver exceptional OLED picture quality with perfect blacks. Samsung Tizen platform integrates well with Samsung devices, LG webOS offers intuitive interface with comprehensive app support. Consider ecosystem preferences and specific gaming features when choosing between brands. 
 

Can 48" OLED handle bright rooms? 
48" OLED TVs perform well in moderately lit rooms but struggle in extremely bright environments compared to high-brightness QLED displays. OLED peak brightness typically reaches 800-1000 nits, sufficient for most living spaces with controlled lighting. For very bright rooms with extensive windows, consider positioning away from direct sunlight or adding window treatments. OLED excels in darker viewing environments where perfect blacks and contrast create stunning picture quality. 
 

Is OLED burn-in still a concern with 48" TVs? 
Modern OLED TVs include extensive burn-in protection features like pixel shifting, logo dimming and screen savers that significantly reduce risk with normal viewing habits. Varying content types, avoiding static images for extended periods and using built-in protection features make burn-in unlikely for typical home use. Most manufacturers provide warranties covering burn-in. For viewers primarily watching varied content rather than displaying static images constantly, burn-in risk is minimal. 
 

What warranty coverage applies to 48" OLED TVs? 
Premium 48" OLED TVs typically include manufacturer warranties covering defects, with specific terms varying by brand. Standard coverage usually spans 1-2 years for parts and labour. Some retailers offer extended warranty options for additional protection including accidental damage. Check specific warranty terms for burn-in coverage, as policies differ between manufacturers. Retain purchase documentation and register products promptly to activate warranty protection.